Employmenty started as a discussion with a friend who wanted to incentivize career and life-planning. Mike Lowe (creator of Employmenty) had a vision to create an app that would help young adults and teens plan their careers. The idea came from his experience in the Big Brother program: a community-based mentoring program for youths, typically from low-income, single parent households.
The idea behind Employmenty was to create a sort of "vision board" app, where youths could put together the life they wanted on paper. The app would then calculate how much the car, rent/mortgage, and clothing on the user's vision board would cost, and try to point them towards careers that would provide their desired salary.

After the initial brainstorm, I set out to create a logo, typography, and brand rules. The original app was untitled, so after some debate, I settled on "Employmenty", which combined the idea of employment, guidance, and had a catchy ring to it. It was also one of the few names that had an available domain at the time. I experimented with several different logos and fonts until I settled on the currently style.

Once the user flows, documentation, and branding were in place, I set out to create the UI designs. I decided on a light color scheme with a mint green. I also decided to add a sort of 'onboarding' process in which we could gather data on the user to match them with their desired jobs and salary range.